April 2019 Educational Programs

Published: 29-Mar-2019

WILD About Mercer

Thursday, April 4, 2019 – 10 a.m.–2 p.m.

Park Inn by Radisson, 3377 New Castle Rd, West Middlesex, PA

Cost:  $40 (Pre-registration required.)


The theme of the second annual WILD About Mercer event is WILD About Technology. Randi Penfil, a trainer with the Grow with Google program and keynote speaker Deanna Fusillo of Sassy Girl Media will be featured.

Join us for a presentation centered on successfully working with technology, including engaging activities, lunch, a panel, vendor area and swag bags. It’s a great event for business growth and development, with the chance to win a smartphone-connected home security system.

Register online at http://www.sbdcgannon.org/seminars or call (814) 871-7232 for additional details.


Cybersecurity for Small Businesses Webinar

Tuesday, April 9, 2019, 1-3 p.m.

Cost: FREE (Pre-registration required)


This workshop, presented by Business Consultant Jacob Jones, will survey the state of cybersecurity in 2019 and show you how to create a Written Information Security Program geared toward enacting a basic level of security for a business such as data management, anti-virus software, password management and device management. A link to the webinar will be sent after registration

Register online at http://www.sbdcgannon.org/seminars or call (814) 871-7232 for additional details.


The First Step Seminar

Thursday, April 11, 2019 – 6–9 p.m.

Center for Business Ingenuity, Room 104, 900 State St., Erie, PA

Cost:  $30 (Pre-registration required. Fee waived for veterans. Please call the office to confirm veteran status.)

Are you considering starting your own business but don’t know where to begin? This workshop will help aspiring entrepreneurs to begin the process of successful business ownership, including evaluating business ideas, developing a business plan and exploring financing options. 

Register online at http://www.sbdcgannon.org/seminars or call (814) 871-7232 for additional details.

Understanding Financial Statements

Tuesday, April 23, 2019, 9:30—11 a.m.

Founders Room, Shenango Valley Chamber of Commerce, 41 Chestnut Avenue, Sharon, PA

Cost: $35

Financial statements tell the story of a business. SBDC Business Consultant Jill Newcomer will help you to read the story of your business by understanding and using a balance sheet and income statement. This session will give you the confidence to be able to look at financial statements, make sense of them and use them to build your successful business.

 

Register online at http://www.sbdcgannon.org/seminars or call (814) 871-7232 for additional details.

Designing a Winning Marketing Strategy Webinar

Thursday, April 25, 2019, 12 —1:30 p.m.

Cost: FREE (Pre-registration required)

This fast-paced webinar will cover the critical components of every successful marketing strategy. We’ll help you discover what makes your product or service unique, the difference between benefits and features and how to determine what is important to your customer in the buying process. You will walk away knowing how to develop a simple and practical marketing strategy based on tips and tools that have been proven successful in the marketplace. A link to the webinar will be sent after registration. 

You will learn:

How to determine your goals and objectives

Market research methods

How to analyze what your competitors are doing

How to develop a marketing budget

Which media to select and why

Register online at http://www.sbdcgannon.org/seminars or call (814) 871-7232 for additional details.

How to Set Up and Operate an Online Store Webinar

Tuesday, April 30, 2019, 12 —1:30 p.m.

Cost: FREE (Pre-registration required)

Online retail and ecommerce sales are expected to grow 8.7 percent over the next five years. Why shouldn’t you be a part of this gold rush? Operating an online store can take as little as 10 hours a week but offer an income on par with a part-time or full-time job. Learn how to enter, sustain and grow your very own ecommerce business.

In this seminar consultant Jacob Jones will cover topics such as what type(s) of store should you open, how to establish and grow your online presence, payment methods, online business structures and how to manage your online business. A link to the webinar will be sent after registration.

Register online at http://www.sbdcgannon.org/seminars or call (814) 871-7232 for additional details.