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The Art of Pricing: How to Set the Right Price for Your Products

The Art of Pricing: How to Set the Right Price for Your Products
The Art of Pricing: How to Set the Right Price for Your Products

Time & Location

Jan 21, 2025, 9:00 AM – 10:30 AM

Erie, 900 State Street, Suite 100 Erie, PA 16501

About the Event

Pricing your products effectively is one of the most critical factors in business success. Join Shane Foster, Senior Business Consultant at the Gannon University SBDC, for an in-person seminar designed to help small business owners and entrepreneurs master the art of pricing. With over six years of consulting experience and a proven track record of working with over 1,000 companies, Shane brings real-world expertise to help you create a pricing strategy that works for your business.

This hands-on session will provide practical tools and insights to help you balance costs, market demands, and customer perceptions. Shane will share actionable strategies to ensure your pricing aligns with your goals and sets you apart in competitive markets. Whether you're launching a new product, revisiting your current pricing structure, or seeking to enhance profitability, this seminar is your opportunity to learn from an expert.


Key Topics Covered:

The Psychology of Pricing: Understanding how customers…


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Pennsylvania Small Business Development Centers are funded in part through a cooperative agreement with the U.S. Small Business Administration, by the Commonwealth of Pennsylvania through the Department of Community & Economic Development, through support from Service Center host institutions, and by other sources of state and federal funding. Full disclosures available at pasbdc.org/funding-sources/. All services are extended on a non-discriminatory basis to all legal residents and citizens of the US. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

 © 2025 Gannon University Small Business Development Center. All Rights Reserved.

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