Digital Marketing for Small Businesses

Gannon SBDC Director Margaret U. Horne, MBA, CVA, will take you up to the minute in the fast-paced and ever-changing world of Digital Marketing. This session will provide an overview of the key social and eCommerce trends that are essential for small businesses. She will discuss multichannel online marketing tools including search engine optimization (SEO), search engine marketing (SEM), display advertising, online analytics, social media, email, mobile, and influence marketing. This webinar is a great way to organize your thinking for your marketing efforts.