Building Your Value Proposition

Converting prospects into customers gets more difficult every year with market shares getting smaller and competitors growing in number. Having a well-defined and clear value proposition can make a business stand out among a sea of competition. A value proposition is a promise of value to be delivered. It’s the key reason a prospect should buy from you.

In this presentation, SBDC Senior Business Consultant Shane Foster will take you through the process of building your value proposition. Shane was the founder of Yellowletterservice.com, a Meadville marketing agency, and consultancy that helped business owners build their brands and sales through creative online and offline marketing strategies.