COE- Building Your Value Proposition

Converting  prospects into customers gets more difficult every year, with market  shares getting smaller and competitors growing in number. Having a  well-defined and clear value proposition can make a business stand out  among a sea of competition. A value proposition is a promise of value to  be delivered. It’s the key reason a prospect should buy from you.

Join the Gannon SBDC to learn how to communicate value to your customers and build an effective value proposition.