COE - Pivoting for Survival

Tourism businesses are being forced to spot industry trends and pivot their products and services to survive. Join Gannon SBDC’s Senior Business Consultant Shane Foster as he leads an audience-driven webinar explicitly designed for the tourism business community that features techniques on how to shift your model and offerings to not only survive during these challenging times but thrive.  The webinar will discuss how to expand your target market by carefully determining your customer’s needs, techniques to gather feedback from customers to serve them better and modifying your business's mission to succeed in the new normal.