COE- Tourism Product Development Market Research on a Shoestring Budget

Whether you’re a Fortune 500 company or a Main Street small business, your future depends upon understanding your customers and identifying new business opportunities.  Managers typically think that a market research program aimed at uncovering insights into their business and the marketplace costs tens of thousands of dollars, but it doesn’t have to.  There are numerous inexpensive and effective tools available for market research, none of which require a Ph.D. to design and execute.

Presented by Chris Cavanaugh, Magellan Strategy Group