Digital Marketing Bootcamp - session four

Gain marketing know-how during these two-hour-long sessions focused on diversifying your marketing plan by incorporating new ideas and tactics. Gannon's SBDC Director, Maggie Horne, will discuss ways to make your plan stand out and connect you with the best potential market and drive efficiencies within your marketing efforts.

Every Wednesday afternoon, 2-4 pm, April 26th-May17th! Attend one or all four sessions.

In-person at the Center for Business Ingenuity- 900 State Street, Erie, PA 16501

Seating is limited.

• 4/26: Emarketing Learn how you can successfully engage their target audience! Effective marketing strategies help businesses reach customers who are discerning with their purchasing power.
• 5/3: Content Marketing Learn how to communicate information with customers rather than just selling a product! Businesses aim to attract and keep a specific target audience by providing valuable, consistent knowledge.
• 5/10: Social Media Marketing Learn how to promote a business and connect with customers! Build a brand and increase engagement, form relationships and compile market research, showcase products, celebrate achievements, and more with social.
• 5/17: Email Marketing Learn about creating a subscriber list or database of targeted prospects and then marketing a product or service to them via email! Find out ways to target segments of your email lists and craft tailored correspondences to increase conversions.