Digital Strategy

Gannon SBDC Director Margaret U. Horne, MBA, CVA, will take you up to the minute in the fast-paced and ever-changing world of eMarketing. This session will provide an overview of the key social and ecommerce trends that are essential for small businesses. She will discuss multi-channel online marketing tools including search engine optimization (SEO), search engine marketing (SEM), display advertising, online analytics, social media, email, mobile and influence marketing. This webinar is a great way to organize your thinking in preparing your 2022 marketing efforts.