E-Marketing for Your Tourism Business

Gannon SBDC Director Margaret U. Horne, MBA, CVA will take you up to the minute in the fast-paced and ever-changing world of digital marketing. This session will provide an overview of the key social and e-commerce trends that are essential for small businesses. She will discuss multi-channel online marketing tools including search engine optimization (SEO), search engine marketing (SEM), display advertising, online analytics, social media, email, mobile, and influence marketing.