e-Marketing Series (2/3) - Email Marketing

Fee: No cost

Whether to create an e-marketing strategy is not an option: organizations must efficiently allocate resources to establish a unique market position, differentiate its goods or services, counter competitive challenges, and exceed marketplace expectations by seamlessly blending offline and online channels.

Email marketing is an effective and cost friendly way to reach your customers, but it is more than that — it is a way to build relationships and improve your bottom line. You can use email marketing to alert customers to sales, promotions, and company news or as a means of offering valuable content and re-engaging past customers. Attend the second session of the eMarketing series on email marketing to learn more.

Margaret U. Horne, MBA, CVA is the Director of Gannon University Small Business Development Center. Maggie earned an associate’s and a bachelor’s degree in business administration with concentration in marketing and management from Penn…