e-Marketing Series (3/3) - Social Media + Influencer Marketing - Webinar

Fee: No cost  

Whether to create an e-marketing strategy is not an option: organizations must efficiently allocate resources to establish a unique market position, differentiate its goods or services, counter competitive challenges, and exceed marketplace expectations by seamlessly blending offline and online channels.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, and Instagram, you're missing out! This session in the eMarketing series will include strategizing for effective social media marketing campaigns.

  Influencer marketing is one of the fastest-growing marketing strategies in today’s world. It allows brands to leverage an individual’s clout and to sell more, create engaging and authentic content, build credibility, and more importantly establish a brand!  This seminar will cover how influencer marketing plays a pivotal role in your marketing plan, how to create an influencer marketing strategy from start to finish, choosing the right influencer partner, and how to engage with the influencer to create a win-win relationship!

This seminar is co-presented by Margaret U. Horne, MBA, CVA, Director of Gannon University Small Business Development Center and SBDC Consultant Shane Foster.