Email Marketing

With so many ways to share content, email marketing continues to remain a great way to acquire new customers and drive qualified traffic to your website. Further, email marketing delivers one of the highest returns on your investment - surpassing print, social media and display advertising. Why? Because it allows you to send personalized content to the right customer segments when they are most likely to buy. Couple that with the ability to track and measure every campaign you send to gauge effectiveness and improve performance, and you have a powerful marketing tool at your disposal.

· 49% of consumers say they would like to receive weekly promotional emails from their favorite brands (Statista).

· 59% of respondents say marketing emails influence their purchase decisions (HubSpot).

· For every $1 you spend on email marketing, you can expect an average return of $42 (DMA).

What do you need for success?

You need to be heard above the noise in the inbox and compel people to respond to your call-to-action. This powerful one-hour seminar takes you through the keys to effective email marketing: what email marketing is, what it can do for your business, how to grow a healthy list, create great content, customize a beautiful, mobile-friendly template that matches your brand, compel people to open your email, and how to track your results.

Presented by: Brian Amick, Creative Director and Co-Founder of Werkbot Studios, LLC.