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Email Marketing

With so many ways to share content, email marketing continues to remain a great way to acquire new customers and drive qualified traffic to your website. This powerful one-hour seminar takes you through the keys to effective email marketing.

Email Marketing
Email Marketing

Time & Location

May 18, 2021, 11:30 AM – 1:00 PM

Live Webinar

About the Event

With so many ways to share content, email marketing continues to remain a great way to acquire new customers and drive qualified traffic to your website. Further, email marketing delivers one of the highest returns on your investment - surpassing print, social media and display advertising. Why? Because it allows you to send personalized content to the right customer segments when they are most likely to buy. Couple that with the ability to track and measure every campaign you send to gauge effectiveness and improve performance, and you have a powerful marketing tool at your disposal.

· 49% of consumers say they would like to receive weekly promotional emails from their favorite brands (Statista).

· 59% of respondents say marketing emails influence their purchase decisions (HubSpot).

· For every $1 you spend on email marketing, you can expect an average return of $42 (DMA).

What do you need for success?

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Pennsylvania Small Business Development Centers are funded in part through a cooperative agreement with the U.S. Small Business Administration, by the Commonwealth of Pennsylvania through the Department of Community & Economic Development, through support from Service Center host institutions, and by other sources of state and federal funding. Full disclosures available at pasbdc.org/funding-sources/. All services are extended to the public on a non-discriminatory basis. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

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