eMarketing Strategies – Content Marketing

Whether to create an e-marketing strategy is not an option: organizations must efficiently allocate resources to establish a unique market position, differentiate their goods or services, counter competitive challenges, and exceed marketplace expectations by seamlessly blending offline and online channels.

Content marketing is the first of four sessions in the eMarketing series to include social media marketing, influencer marketing, and email marketing. This session will provide an overview of the key trends in content marketing and how to build a strategy to reach, engage and convert new customers to your business.

Presented by Maggie Horne, Director, Gannon SBDC