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Market Research

Market Research
Market Research

Time & Location

Jul 23, 2025, 11:30 AM – 1:00 PM

webinar

About the Event

Understanding your market is critical to building a successful business plan. In this practical webinar, the SBDC will guide you through the essential steps of conducting effective market research — from identifying your target audience to analyzing your competition.

 

You’ll learn how to:


·        Define your ideal customer and market segment

·        Define your TAM (Total Addressable Market), SAM (Serviceable Addressable Market or Serviceable Available Market) and SOM (Serviceable Obtainable Market)

·        Find reliable data on industry trends and customer behavior

Tickets

  • Market Research

    $0.00

Total

$0.00

Share This Event

America' SBDC Logo
America' SBDC Logo
Pennsylvania Department of Community & Economic Development logo
Pennsylvania Department of Community & Economic Development logo
U.S. Small Business Administration logo
U.S. Small Business Administration logo
Gannon University logo
Gannon University logo

Funding support and resources are provided through a cooperative agreement with the U.S. Small Business Administration; by the Commonwealth of Pennsylvania through the Department of Community & Economic Development; and in part through support from Gannon University and other sources. All services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling 814-871-7232 at least two weeks in advance. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis. Language assistance services are available for limited English proficient individuals.

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 © 2025 Pennsylvania Small Business Development Centers. All Rights Reserved.

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