Market Research

Understanding your market is critical to building a successful business plan. In this practical webinar, the SBDC will guide you through the essential steps of conducting effective market research — from identifying your target audience to analyzing your competition.

You’ll learn how to:

·        Define your ideal customer and market segment

·        Define your TAM (Total Addressable Market), SAM (Serviceable Addressable Market or Serviceable Available Market) and SOM (Serviceable Obtainable Market)

·        Find reliable data on industry trends and customer behavior