Marketing for 2023

If the last few years taught us anything, the real test of a small business’s skill is how well they adapt to change. Nearly 80% of businesses say their customer reach has changed more in the past three years than in the last 20.* And while many businesses are already mapping out their marketing plans for 2023 to meet their customers where they are now, it isn’t too late to start!

Smart businesses should be analyzing the latest trends to figure out what matches their target markets in order to capitalize on the opportunities. Join Maggie Horne, Director of the Gannon SBDC, as she discusses some of the biggest trends impacting digital marketing that can help grow your success.

*Neher, Krista. “2023 Digital Marketing Trends To Take Advantage Of Now” Forbes, 15 Nov. 2022.