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Podcast LIVE: Clarifying Your Message

Even if you have the best product in the marketplace, you will lose to a competitor’s inferior product if they communicate more clearly. Businesses that clarify their message and build a sales funnel thrive in the marketplace!

Podcast LIVE: Clarifying Your Message
Podcast LIVE: Clarifying Your Message

Time & Location

Jul 13, 2022, 2:00 PM – Jul 14, 2022, 3:00 PM

Facebook LIVE

About the Event

In this week’s episode, Shane and Maggie will discuss the importance of identifying your target audience and the challenges they face. Research shows those small businesses that are very clear about their ideal clients, and talk about them/ their “problems” frequently, are the ones who attract the most business. Specifically, Shane and Maggie will talk about how to help clients overcome their challenges, which positions you as the go-to business/supplier.

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Pennsylvania Small Business Development Centers are funded in part through a cooperative agreement with the U.S. Small Business Administration, by the Commonwealth of Pennsylvania through the Department of Community & Economic Development, through support from Service Center host institutions, and by other sources of state and federal funding. Full disclosures available at pasbdc.org/funding-sources/. All services are extended to the public on a non-discriminatory basis. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

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