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The Art of Pricing: How to Set the Right Price for Your Products

The Art of Pricing: How to Set the Right Price for Your Products
The Art of Pricing: How to Set the Right Price for Your Products

Time & Location

Jan 21, 2025, 9:00 AM – 10:30 AM

Erie, 900 State Street, Suite 100 Erie, PA 16501

About the Event

Pricing your products effectively is one of the most critical factors in business success. Join Shane Foster, Senior Business Consultant at the Gannon University SBDC, for an in-person seminar designed to help small business owners and entrepreneurs master the art of pricing. With over six years of consulting experience and a proven track record of working with over 1,000 companies, Shane brings real-world expertise to help you create a pricing strategy that works for your business.

This hands-on session will provide practical tools and insights to help you balance costs, market demands, and customer perceptions. Shane will share actionable strategies to ensure your pricing aligns with your goals and sets you apart in competitive markets. Whether you're launching a new product, revisiting your current pricing structure, or seeking to enhance profitability, this seminar is your opportunity to learn from an expert.


Key Topics Covered:

The Psychology of Pricing: Understanding how customers…


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America' SBDC Logo
America' SBDC Logo
Pennsylvania Department of Community & Economic Development logo
Pennsylvania Department of Community & Economic Development logo
U.S. Small Business Administration logo
U.S. Small Business Administration logo
Gannon University logo
Gannon University logo

Funding support and resources are provided through a cooperative agreement with the U.S. Small Business Administration; by the Commonwealth of Pennsylvania through the Department of Community & Economic Development; and in part through support from Gannon University and other sources. All services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling 814-871-7232 at least two weeks in advance. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis. Language assistance services are available for limited English proficient individuals.

 © 2025 Pennsylvania Small Business Development Centers. All Rights Reserved.

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